Afroani was created in 2020 by Anita Lusuardi a full time mother and natural hair enthusiast who has had to grow into loving her textured hair. As a child growing up in italy, she did not see hair that looked like hers and just wanted to fit in.
Once becoming part of the natural hair community on instagram in 2019 she realised how many women just like her were always in search for the perfect clean hair essentials.