Welcome to Afroani

Using nature’s valuable blend to create hair products and accessories is what Afroani is all about. We believe in naturally sourced, cruelty-free products. Afroani is a UK based e-commerce business that values sustainability, nature and your confidence in your hair.


Afroani believes in creating vegan friendly formulas without the use of Sulfates, Parabens, Silicons and artificial colorants to provide you with the best clean hair care experience. Our hair care formulas contain some of the best ingredients that will nourish and hydrate textured hair. Our accessories line has been designed thinking of making hair tools for textured hair fun and different from what was already on the market. We wanted to give you a chic and luxury experience, begin your healthy hair journey with Afroani.


About our founder 

Afroani was created in 2020 by Anita Lusuardi a full time mother and natural hair content creator, who has had to grow into loving her textured hair. As a child growing up in italy, she did not see hair that looked like hers and just wanted to fit in.     

Once becoming part of the natural hair community on instagram in 2019 she realised how many women just like her were always in search for the perfect clean hair care products and accessories that will make their curls stand out the most.